The Soraya Brand was created in 1994 in The French West Indies by a young and ambitious businesswoman. 


Thanks to the quality, styling and comfort of its fabrics, the Soraya brand has grown rapidly, beginning on the beaches of the French Riviera (St Tropez, Cannes, Nice) before expanding to other parts of France and then abroad.


Today, the brand has its own shops in St Tropez, very close to the prestigious Place des Lices and on the famous beaches of Pampelonne (in the town of Ramatuelle) which make the notoriety of this little corner of paradise tropézien. You will also find shops of the brand Soraya Swimwear on the sublime island of Saint Barth and that of Saint-Martin (french part). 

With each collection, Soraya expresses her personality through glorious printed fabrics, rhinestones and sequins. Original and unique accessories are added to enhance each model.After 14 years of existence, Soraya has embraced the direct sales organization and has become the first swimwear brand to belong to the franch Direct Sales Federation.  

The Soraya brand has been in partnership with the Miss France beauty pageant since 2008 and continues to dress the candidates for the election of Miss France during their promotional trip.


The brand is also a favourite of personalities from the television or cinema world, including top model Adriana Karembeu, Victoria Silvstedt, Fabienne Carat (Samia in "Plus Belle La Vie"), Cindy Fabre (Miss France 2005) or Malika Ménard (Miss France 2010)