Brand's Story


The Soraya Brand was created in 1994 in The French West Indies by a young and ambitious businesswoman. 

Thanks to the quality, styling and comfort of its fabrics, the Soraya brand has grown rapidly, beginning on the beaches of the French Riviera (St Tropez, Cannes, Nice) before expanding to other parts of France and then abroad.

Today, the brand has its own boutiques in St Tropez, nearly the prestigious Place des Lices and on the famous beaches of Pampelonne (Ramatuelle) which have made this legendary fishing village synonymous with paradise. And since 2014 soraya is too in the famous iland of Saint Barthélémy

With each collection, Soraya expresses her personality through glorious printed fabrics, rhinestones and sequins. Original and unique accessories are added to enhance each model.

After 15 years of existence, Soraya has embraced the direct sales organization and has become the first swimwear brand to belong to the franch Direct Sales Federation. 

The Soraya brand has been in partnership with the Miss France beauty pageant for the last 12 years and continues to supply swimwear for the 33 candidates during their promotional tour. 

The brand is also a favourite of personalities from the television or cinema world, including top model Adriana Karembeu, Victoria Silvstedt, Fabienne Carat (Samia in "Plus Belle La Vie"), Cindy Fabre (Miss France 2005) or Malika Ménard (Miss France 2010)