Swimsuits with haute couture details and an elegant beachwear line that the Miss France contestants have been wearing since 2007 during their famous pre-pageant trip—and which are now sold internationally in the brand’s own boutiques throughout the Caribbean—in Martinique, Guadeloupe, Saint Barth, and Saint Martin—as well as on the French Riviera in Saint-Tropez.
A self-taught designer with a personality as cheerful as it is assertive, Soraya—who, even as a child, dreamed of combining fashion, business, and travel in her dream career—began working at age 16. Determined and daring, she quickly rose to positions of responsibility in management and the restaurant industry, then decided to set off on a journey of adventure for a season in the Caribbean sun.
It was on the beaches lapped by the turquoise waters of Martinique—her second “home” alongside Aix-en-Provence—where she sold swimsuits that the idea of creating her own brand first came to her. No sooner had the season ended than she dropped anchor in Saint-Tropez… with just 2 francs in her pocket. Just enough to take a shower before heading out to look for work. An entrepreneur at heart, Soraya sold swimsuits that summer on Pampelonne Beach and, the following summer, the designs she had purchased herself. Success was immediate, and it inspired her to set off alone for Hong Kong to create her first collection. Driven by determination and boldness, she managed to convince a supplier to give her a chance and produce her swimsuits in small batches. The swimwear brand was launched.
The following season in Saint-Tropez was more than a success—it marked the beginning of a wonderful adventure that continues, summer after summer, to unfold against sun-kissed skin.
The Soraya Swimwear brand stands out from other swimwear brands thanks to:
• The quality of the fabrics and flawless finishes, which ensure comfort and durability,
• The elegance of its ultra-trendy beachwear styles that highlight your best features,
• The originality of its vibrant collections—an explosive blend of design work by a renowned designer.
Beyond Swimwear
It’s not just the creation and sale of swimwear and beachwear that make the brand so strong. Soraya is certainly a business leader, but above all, she’s a woman with a hands-on approach. The close relationship she has maintained with her clients for many years has shown her that many share a sense of insecurity, a lack of confidence, and a feeling of unease… Emotions she herself has felt as a self-employed entrepreneur and has never been able to express.
Soraya realized she wanted to help these women and men by going a step further in listening, advising, and understanding their needs—something she already provides to her clients. Becoming a professional coach then became an obvious choice. That’s why she earned a certified and recognized (RNCP) coaching credential based on the Solution-Focused Coaching® approach, eager to share her own experience and to support and train entrepreneurs and decision-makers by helping them unlock their potential. In addition to managing her business, Soraya now offers personal and professional coaching through her professional coaching website.