Our house — since 1994
The Soraya story
In love with travel and sunshine, Soraya Eddine has been designing swimwear as chic as it is feminine since 1994. Sunlit, refined creations in the image of a bold self-made woman — from a modest childhood near Paris to founding her own label at just 22: Soraya Swimwear.
The beginnings
From an intuition to a house
Self-taught, with a spirit as playful as it is determined, Soraya dreamed early of uniting fashion, business and travel. She started working at 16, rose quickly through management and hospitality, then left for a season in the sun, in the Caribbean, to live the adventure.
Swimwear with couture finishes and an elegant beachwear line that Miss France contestants have worn since 2007 on the journey preceding the pageant. Today the house shines internationally, with boutiques across the Caribbean — Martinique, Guadeloupe, Saint-Barthélemy, Saint-Martin — and on the French Riviera in Saint-Tropez.
1994
The year it all began
2007
Worn by Miss France
4
Boutiques in the Caribbean
The adventure
Setting course for Saint-Tropez
It was on the turquoise shores of Martinique — her second home alongside Aix-en-Provence — that she sold swimwear and dreamed up her own brand. Season over, she set course for Saint-Tropez… with only a few francs to her name.
The following summer she presented her first creations on Pampelonne beach, then flew alone to Hong Kong to launch her collection. Determination and daring: a supplier placed his trust in her, and Soraya Swimwear came to life in small batches.
Our signature
Excellence in every detail
01
Quality & finishes
Premium fabrics and meticulous finishes: comfort, support and resilience, summer after summer.
02
On-trend elegance
Contemporary beachwear lines that subtly reveal your best features with refinement.
03
Colourful creativity
Vibrant collections, the signature of a renowned designer with a sharp sense of style.
Beyond swimwear
A hands-on woman
The brand’s strength lies in more than swimwear and beachwear. Soraya is a business leader, but also a woman on the ground. Her closeness to her customers revealed deeper needs: insecurity, a lack of confidence, unease.
Driven by the desire to help, she became a certified professional coach (RNCP) following the Solution-Focused Coaching® approach. Sharing her experience, she guides entrepreneurs and decision-makers to reveal their potential, alongside running her house, Soraya Swimwear.
An adventure that keeps writing its finest pages, summer after summer, on sun-kissed skin.
Discover our collections